What does the term "Natural" mean on your Goldfish crackers?

Hmmm... good question: What does the term "natural" mean on your child's Goldfish Crackers?  Well, according to the Fooducate post on, "Is the Lawsuit Against Goldfish Frivolous?",  "the FDA has no definition for Natural. In our book, the term is meaningless, and should not be relied upon when making a food choice. We recommend reading the ingredient list and the nutrition label."

So, in my book, if the packaging doesn't have the following symbol:

...it doesn't go in my shopping cart.  I also try (as best I can) not to place any food in my carriage that even has a label or a label with more than five ingredients - all of which I can pronounce and are in my kitchen cabinet.