May 23, 2011

American Idol and Product Placement

Dear Laurie,

Was wondering the exact same thing about the product placement for soda. (Don't watch much TV and - can't believe I'm going to admit it - my husband and I have watched more than a few episodes of American Idol with our kids this season.)

I've been sure to comment on the not-so-sub­tle product placement and added that it looks weird to see adults sucking from a straw like a toddler? I told them that I doubt the judges are really drinking soda and it's probably water. (That's why you can't see the liquid that's inside the plastic cups. With their wealth and physique, don't think they're gulping down candy in a can.)

While we're on the topic of "advertising", what's up with diet coke cans and the "little red dress in support of heart healthy programs"? This chemical in a can is heart healthy? How much $$$ is coke kicking back to that professional associatio­n?

Thank goodness years ago someone showed me a rusty nail that came out shiny clean from sitting overnight in a can of soda. Maybe I should do that experiment with the neighborhood kids?

Thanks for your article.

p.s. Have friends that travel to Spain and Mexico and enjoy the real coke made with cane sugar and served in glass bottles.

Read the Article at HuffingtonPost

1 comment:

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